Working with the world’s best companies before they’re the world’s best companies.
Building marketing for startups
that are ready to scale.
I help companies build marketing.
The systems I create and operate allow companies to go from good to great. It’s about figuring out the needs, devising a system, then building.
A company has to go through certain stages and navigate a particular path before achieving massive success. It may have huge potential, but needs a systematic Go-To-Market approach to get there. It calls for the right GTM motion at the right time, and the right execution with the right people.
Companies I’ve been CMO at are now valued at over a billion dollars, including a $300m category leader, and another that I took from $25m to $75m in revenue.
I know how hard the doing is. I’m a two-time founder. One venture was sold after five years and the other just completed a Series B
from Founders Fund and Peter Thiel.
I’m averse to nonsense and allergic to office politics. Instead, I’m focused on working out what needs to be done, and then working
on getting it done.
Operating
I am a hands-on marketing specialist that does the thinking and the doing. I have a track record for scaling and exiting, and have worked with industry leaders and early-stage startups that are ready to grow.
As a GTM specialist, I help companies define a growth strategy, build the model, hire and lead the team and execute against KPIs.
I work with companies as a [fractional] CMO, advisor, or as a hands-on ‘operating consultant’.
Brand Strategy &
Positioning
Messaging &
Storytelling Frameworks
KPIs & Growth Strategy
GTM & Execution Plans
Hiring & Building
High-Performing Teams
Case Studies
Turned Dr. Consulta into an award-winning category leader in Brazil with $75M in revenue - a 3x increase in 18 months.
Role: CMO. Series A to Series C
Helped grow Praava Health in Bangladesh into a healthcare leader serving half a million patients.
Role: CMO. Series A to Series B
Established Flawless as a Generative AI leader in Hollywood.
Role: CMO. Series B+
Launched Microsoft’s entire Latin America hardware portfolio.
Role: Head of Go-to-Market
Built Amparo Saúde from idea to exit within 5 years.
Role: Co-founder. Pre-Seed to Series B (exit)
Helped Rippleworks deliver a frontline health care initiative serving 500,000 patients in Africa.
Role: Expert-in-Residence, Positioning & GTM
Advising Cloudwalk’s AI team on their Growth Strategies.
Role: Mentor, Series D
Content Contributor at Reforge since 2023.
Investing
As an active angel investor across several industries, I have over 30 investments in health,
B2B SaaS and AI. I look for companies with outstanding teams and the potential to be future category leaders. I enjoy being closely involved with the startups I invest in, and can lend my marketing experience and lean on my extensive network where required.
Some of the companies I’ve invested in:
Testimonials
As CMO, Kat played a pivotal role in bringing Dr.Consulta to market, scaling it into Brazil’s leading healthcare provider. She is a highly strategic and hands-on operator, and the marketing system she built has stood the test of time.
Thomaz Srougi, Founder, Dr Consulta
Kat Wendelstadt is an extraordinary growth leader and a wonderful colleague. Her deep experience structuring and driving data driven growth added so much value to our consumer healthcare brand. She is also great at building teams and managed to do this powerfully even during the pandemic when teams were mostly working remotely. She adds value to any team she joins!
Sylvana Q. Sinha Esq., Founder, CEO and Chair , Praava Health
Kat has a rare perspective - she’s been both a successful founder _and_ a growth marketing leader. Our teams get a ton of value from their time with her. If you want to build effective GTM systems, talk to her!
Founder, SYSTM, bestselling author “Growth Levers”
Giving Back
The greatest pleasure for me is helping others. I am a firm believer in sharing knowledge and love the idea of ‘paying it forward.’ I work closely with causes that
I believe in and where I can make a difference. Women, children and education are
very close to my heart.
Frameworks and Artifacts
Over the years, I’ve incessantly and perhaps inevitably crafted and collected some useful frameworks. The best have survived, succeeded, been adjusted and adapted. Some of the most relevant are listed below.
